'Iron Man 3' to Become First Film to Play in 4DX Format in Japan
5:24 AM PDT 4/16/2013 by Gavin J. Blair
FIRST 4DX THEATER IN JAPAN
The 4DX system already is in use in theaters in China, South Korea, Thailand, Russia, Mexico, Israel and several countries in South America. The first film to be shown in the format was Avatar in 2009 in Seoul, where the company behind the system, CJ Group, is headquartered.
“The programming for the various effects is done in advance by CJ,” noted Ishiguro, who said that Korona World is negotiating with Hollywood and Japanese studios on the next 4DX releases.
TOKYO -- Iron Man 3 will be shown starting April 26 in 4DX at a theater in Nagoya, central Japan, operated by the Korona World chain, which plans to screen 12 titles a year using the new format.
"Fourth dimension" effects utilized by the system include strobe lights and equipment in the ceiling that can drop bubbles down upon the audience, who will pay a $13 (1,300 yen) premium for 3D versions and $10 for 2D films, on top of the regular ticket price. Average admission price in Japan in 2012 was $12.50.
“It was really a matter of timing that Iron Man became the first title for 4DX in Japan, though we were looking for a blockbuster action film, as that is what works best with the system,” Tagiki Ishiguro, a spokesperson for Korona World, told The Hollywood Reporter.
The film will be shown with tilting seats, blowing wind and fog and odor effects via technology that is expected to come to the U.S. this year.
Inspirational Quote of the Week
“Happy is the man that finds wisdom, and the man that gets understanding. For the merchandise of it is better than the merchandise of silver, and the gain thereof than fine gold. She is more precious than rubies: and all the things you can desire are not to be compared unto her”.
Proverbs 3: 13-18
Evolving Pictures Entertainment
15303 Ventura Blvd., 9th Floor
Sherman Oaks, California 91403
Phone 877 215 3646
Fax: 818 285 8913
877 215 3646
Copyright © 2000 - 2018 Evolving Pictures Entertainment
ALL RIGHTS RESERVED