FIRST 4DX THEATER IN LEBANON
Opening of Lebanon’s First 4DX® Theatre at VOX Cinemas City Centre Beirut
January 26, 2017
Beirut, Lebanon, 18 January 2016: Majid Al Futtaim Cinemas, the dedicated cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa celebrated the official opening of Lebanon’s first 4DX® theatre with the Premiere of the eagerly anticipated film, xXx: Return of Xander Cage. The 4DX theatre will provide great moments with the most immersive and engaging cinema-going experience.
Catering to increasing customer demand for world-class cinematic experiences in Lebanon, the new 4DX theatre has been recording high attendance rates since it opened its doors on December 10th with biographical drama Star Wars.
Gone are the days of simply sitting back and watching movies only in a visual sense – with VOX 4DX, all five senses are engaged, making audiences feel like they are a part of the movie itself. The seats are fitted with multiple motion simulators, perfectly synchronised with the on-screen action. Movie-goers will feel every jolt and tremor along with the characters on the big screen. 4DX, goes beyond the confines of the theatre and transports audiences into another world, the dynamic movement of 4DX motion chairs and engaging environmental effects makes each movie a journey beyond imagination.
The 4DX concept offers the latest in cinematic technology and is offered exclusively by VOX Cinemas in the region. Specially fitted mechanics around the seats mimic exactly the on-screen environment, making it possible to experience fog, rain, wind and even thunder and lightning, all in the comfort of the theatre.